This is reposted from a recent post at MediaDoc Marketing. They are a great company who specializes in social media and marketing for doctors and medical professionals. I recently had the opportunity to contribute this post to their website. Not a medical professional? MediaDoc’s sister company Twelve-Two can help you with your marketing needs.
A recent article in the Sacramento Bee details the almost random fee structures different hospitals and medical providers for the exact same services. Things like the profit/not-for-profit status of a particular hospital, your own insurance coverage and sometimes just the whims of a billing department can cause some wide swings in fees.
The article talks about how one appendectomy patient is looking at several thousand dollars of out of pocket expenses that could have been entirely avoided if he’d have gone to a different hospital or if the hospital he did go to would have been more ethical in their billing and transferred him to a hospital that was within the patient’s coverage.
The story made me think two things: 1. That poor guy. I know I’d have a hard time coming up with an extra seven grand. 2. Every hospital in Sacramento has people who now think that their billing department is out to get patients, even if they are not. CLICK TO READ THE REST OF THIS ARTICLE AT MEDIADOC MARKETING